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Neil O'Boyle

Dr. Neil O'Boyle

Neil O'Boyle is an Associate Professor in the School of Communications and a Research Fellow at DCU’s Anti-Bullying Centre. His research explores the interplay between media, popular culture, and collective identities, with a particular focus on sport and communicative practices. He is the author of several books, including New Vocabularies, Old Ideas: Culture, Irishness, and the Advertising Industry (Peter Lang, 2011), Sport, the Media, and Ireland (Cork University Press, 2020), and Communication Theory for Humans: Communicators in a Mediated World (Palgrave, 2022). His work has also appeared in numerous leading international journals, such as The European Journal of Cultural Studies, The European Journal for Sport and Society, Television and New Media, International Studies in Sociology of Education, Communication Education, Journalism Practice, and Irish Political Studies.

Neil was Co-PI on the ERASMUS+ funded ‘BeFore’ project (Anti-Bullying Education for Sports Coaches) 2022-24, lead researcher on the Irish Research Council funded project ‘Immigration and Social Change in the Republic of Ireland’ in 2008, and Co-PI on the European Commission funded MEDIVA (Media for Diversity and Migrant Integration) project 2011-12. During 2023/24, he co-led the design of the ‘F-air Play’ Workshop on Gender, Media, and Sport, which involved a consortium of partners from across Irish universities, north and south. This initiative was funded by the Olympic Federation of Ireland’s (OFI) Gender Equality Commission and Sport Ireland’s Women in Sport programme.

Neil is a three-time recipient of Research Ireland's Research Ally Award (2022, 2023, and 2024). In 2026, he received the President's Award for Distinctive Teaching at DCU.

Research Interests

Neil welcomes enquiries from prospective master's or doctoral students in the following research areas:

- Sport, media, and communication

- Sports journalism

- Popular and participatory culture

- Communication theory

- The media industries

 

He is currently supervising the following PhD students:

- Jessica Braganza - co-supervised with Dr Roddy Flynn (‘A Field-Theoretical Analysis of News Epistemology in Digital Journalism in Ireland’).

 

Recent PhD graduates:


- Madeline Boughton (‘Reimagining Ireland: the evolution of Ireland’s nation branding and the leading role of Irish artists in its ideation and enactment’). Graduated October 2026

 
- Aaron Gallagher (‘Covering the Games: Examining the relationship between the International Olympic Committee and sports journalists through the lens of defensive mediatization’). Graduated October 2025

 

 

 

Teaching Interests

  • Communication Theory
  • Psychology
  • Sport
  • Advertising

 

Neil has extensive teaching experience at both undergraduate and postgraduate levels, delivering modules across diverse communication subjects in settings ranging from small tutorials to large lectures (150+ students).

He currently serves as module coordinator for:

  • Applying Communication Theory (MCO1035)

  • Analysing Advertising (MAD1032)

  • Psychology, Media & Creativity (SBS1000)

  • Sport, Media, and Society (MCO1024)

  • Social Class & the Media (MCO1025)

 

 

 

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